|
Good News:
Our statistics for January through April are accurate and indicate a significant growth over last year at this time. In April of 2005 we experienced over 9000 unique visits, this year we received over 15,000. The data for March is equally impressive.
We freely share our statistics upon request in a PDF. For a copy, email jim@gopaddle.com.
Jim did a straw poll of our subscribers last week who contacted us about the virus asking them how much of their business is coming in from gopaddle.com. Obviously, this is a biased group that watches their Internet business closely. Some have ways to know the activity they are getting from gopaddle.com through the way that their site is set up, and that is what prompted their calls. Oothers simply guessed based on information they gleaned from callers. The responses ranged from 1% to 20%. Let’s assume that the 1% is more realistic. If your company makes $100,000/year, then an investment of $49.95 for a boxed ad is bringing your company over $900.00. Raise that to 10% and you are getting close to $10,000. The company that reported 20% is doing over $1,000,000 a year and www.gopaddle.com is responsible for $200,000 of that. That’s your subscription dollars at work.And, it is no wonder that some outfitters were so quick to contact us about the virus problem.
It is also why we have kept this company going on s hoe string. We have a canoe rental business and can easily track the traffic that comes from the Internet and gopaddle.com. Over 70% of all our new business comes from the Internet and more than 50% of that traffic come directly through gopaddle.com.
It is the simplicity of the name, the investment in time to tweak the key words in the metatags and the investment of subscription dollars back into search engine optimization.
|
